As an Ecommerce Store Manager specializing in revenue generation, you will be the driving force behind maximizing sales and profitability for our online stores. Leveraging your expertise in Shopify and other ecommerce store platforms (Amazon Marketplace, Wal-Mart Marketplace etc) and strategic marketing, you will lead efforts to expand our presence, build portfolio offerings, increase customer engagement, conversion rates, and average order values. Your role is pivotal in growing and optimizing revenue streams and shaping the financial success of our Ecommerce business. As a critical role in the company this leader will report directly to our Chief Commercial Officer.
- Online Sales Strategy:
– Develop and execute strategies to boost revenue through product assortment, pricing optimization, and upselling/cross-selling techniques across online stores.
– Identify high-demand products and trends to capitalize on market opportunities.
– Implement A/B testing and data analysis to refine strategies for increasing sales.
- Conversion Rate Optimization (CRO):
– Continuously analyze user behavior and website data to identify conversion bottlenecks and drop-off points.
– Collaborate with the design and development teams to implement improvements that enhance the user experience and streamline the purchasing process.
- Promotional Campaigns:
– Devise and manage targeted marketing campaigns to drive sales, leveraging various channels such as email marketing, social media, and paid advertising.
– Create urgency through limited-time offers, exclusive deals, and flash sales to encourage immediate purchases.
- Customer Retention and Loyalty:
– Implement customer retention strategies, including loyalty programs, personalized recommendations, and post-purchase engagement.
– Monitor customer feedback and reviews to enhance customer satisfaction and identify areas for improvement.
- Analytics and Insights:
– Regularly monitor sales performance, analyzing key metrics like customer acquisition cost, customer lifetime value, and return on ad spend.
– Provide data-driven insights to guide decision-making and refine revenue generation strategies.
- Shopify Expertise:
– Utilize advanced knowledge of the Shopify platform to optimize the online store for revenue growth.
– Implement Shopify apps and tools that enhance sales, such as abandoned cart recovery, upsell/cross-sell plugins, and email capture pop-ups.
– Efficient list and maintain items in Shopify store with compelling content.
- Collaboration and Partnerships:
– Collaborate closely with the marketing team to align revenue-focused campaigns with overall marketing strategies.
– Build relationships with influencers, affiliates, and partners to expand the store’s reach and drive referral sales.
– 5+ years relevant experience
– Bachelor’s degree in Marketing, Business, Ecommerce, or related field (or equivalent work experience).
– Proven track record of significantly increasing Ecommerce revenue through strategic initiatives.
– Extensive experience managing Ecommerce stores on the Shopify platform.
– Strong analytical skills and the ability to turn data into actionable insights.
– Proficiency in digital marketing tactics such as PPC, email marketing, and social media advertising.
– Demonstrated ability to optimize conversion rates and implement CRO strategies.
– Excellent communication skills, both in conveying insights and collaborating with cross-functional teams.
– Innovative mindset with a focus on identifying revenue-generating opportunities.
– Project management skills to oversee multiple revenue-focused initiatives simultaneously.
– Experience developing and managing Amazon and Wal-Mart Marketplace stores highly preferred.
About Verséa Health:
Verséa Health, Inc. is one of the fastest growing U.S. healthcare companies and spans the exciting areas of therapeutics, diagnostics, scientific discovery and ophthalmics. Focused on addressing the global health crisis with innovative solutions, we work to help practitioners improve care and their patients lead healthier lives. If you’re interested in being part of a fast-moving team with high ambitions to improve health and wellness, then a role with Verséa Health may be right for you. Visit us at: www.versea.com to learn more about the company and our mission, vision and core values as they guide everything we do.