Leadership - Verséa
 

Leadership

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At Verséa Health, we believe in the power of personalized and proactive healthcare. The current system has to change. We need to stop treating the symptom and start looking at the root causes of chronic diseases.

SEAN FETCHO

Founder, Chief Executive Officer
Bio

Sean Fetcho is the co-founder and CEO of Verséa Health, Inc.

Sean’s shared passion for the evolving healthcare industry and for building early-stage companies prompted him to drive explosive growth for Verséa over the past few years.

Prior to Verséa, Sean’s roster of early stage and start-up companies includes multiple industries spanning from Agrotech, online consumer magazines and finance.

Sean successfully created, launched, and oversaw 8 highly successful print and digital publication that targeted oncology, pain management and cardiology professionals, all of which remain in circulation today. He was then recruited into a Continuing Medical Education (CME) company where Sean developed and executed on new revenue streams that helped structure the business for an exit. Within 3 years, Aventine (PAINWeek) sold to a publicly traded company on the London Stock Exchange.

In his earlier years before healthcare, Sean was part of the launch team for Red Bull USA and a co-founder in a revolutionary packaging company that sustains the shelf-life of perishables all while killing off any food borne pathogens while in transit.

Sean attended University of Westminster and Towson University with degrees in Economics & Psychology. He participated in Columbia University’s School of Business training programs for executives and advanced training in Neuro-Linguistic Programming, Urgency-Based Selling, Strategic Intuition, Management, Sales, and Business Development.

Sean is an avid traveler for both business and pleasure and is thankful to have been to all 50 US states and 90+ countries. In his spare time, he enjoys playing the drums, snowboarding, tennis, basketball and spending time with his family & friends, especially his son Zeppelin!

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Founder & President, Verséa DiscoverySTEVE PORADA
Bio

Steve Porada is a co-founder of Verséa Health, Inc. He holds a position of a Chief Growth Officer and the President of Verséa Discovery. He has over 30 years of pharmaceutical research and commercialization experience. He began his career as a research scientist at Ciba-Geigy, now Novartis, and later held a variety of sales, marketing and commercialization positions at pharmaceutical and medical device companies. In 2004 Stephen’s entrepreneurial experience began with joining Aventine Co, a startup medical marketing and communications company focused in the therapeutic area of pain. Stephen, as partner, directly engaged with, consulted on, and established a variety of commercial-related plans and strategies spanning 12 unique analgesic brands. His work included preapproval clinical trial and market development plans, tactical new formulation development, multi-partner commercial planning, strategic marketing, launch planning and implementation. In addition to his work related to product commercialization, Stephen conceptualized and founded Aventine’s primary asset, PAINWeek, which was ultimately sold to Tarsus, a publicly traded company on the London Stock Exchange.

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Chief Commercial Officer & President, Verséa DiagnosticsJAMES M. OLIN
Bio

Mr. James (Jim) Olin is a Chief Commercial Officer at Verséa Health, Inc. He is a proven executive with over twenty-five years of leadership experience in brand marketing, sales, commercial development and general management. Prior to this position, he was the President & CEO of COM Holdings, LLC; a private equity owned B2B2C platform company. Jim’s unique background combines the classical training of leadership roles at Unilever and Colgate-Palmolive, with senior executive positions in multiple high-growth entrepreneurial and private equity backed companies.  An expert at building brands and commercial teams, having led some of the nation’s most iconic brands, Jim’s capabilities span the full range of commercial processes across diverse industries including health & beauty, personal care, nutritional supplements, nutraceuticals, integrative health, natural products.  Jim resides in Maine with his wife, two daughters and their canine companions Mickey and Jeter.

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Chief Medical Officer, Verséa DiscoveryDr TOBY MOELLER-BERTRAM

Bio

Dr Toby Moeller-Bertram (aka Dr. Toby) is also the Chief Medical Officer of Summit Institute and Desert Clinic Pain Institute that has 17 locations in Southern California. Prior to going into private practice, he held an appointment as associate clinical professor of anesthesiology and psychiatry and as the director of clinical pain research at the University of California San Diego. He is double-board certified in Anesthesiology and Pain Management and became an assistant clinical professor and enrolled in the masters program for clinical research. He joined the VA San Diego Healthcare System and established his pain clinic there serving the Veteran population. Dr. Toby also serves as the Director of Research with Vitamed Research, LLC., conducting research projects and trials in the field of pain and neurosciences. Dr. Toby served as the director for clinical pain research at UCSD, is well published and is an associate clinical professor (voluntary) with the University of California Riverside School of Medicine. Toby was part of the founding team of Verséa, where he understands that there is an unmet need to further the science of the Endocannabinoid System to find solutions for patients looking for alternative therapy treatments.

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President, Verséa AgroTechROBIN BROOKS
Bio

Robin Brooks is joining Verséa AgroTech as the President of this newly launched business division. She is a highly skilled, experienced chief executive, entrepreneur and a recognized Food Industry leader.

Ms. Brooks has over 20 years of experience in mergers & acquisitions, strategic management (sales/marketing/operations), implementation of proprietary technologies to increase sales, efficiencies, profitability and improve on sustainability.

From 1999 to 2012 Ms. Brooks served as a CEO of Brooks Food Group. Ms. Brooks operated 2 manufacturing plants, employing 330 people and generating more than $100 million.  She implemented a business growth strategy which generated approximately $70MM in revenue by cross-selling new product lines and expanding customer base.

Ms. Brooks also worked for Deloitte & Touche, Touche Ross, Arthur D. Little Valuation, and General Electric Credit Corporation. She served as a Trustee of Smith College, a member of the Committee of 200 Foundation Board, and treasurer and director for the Women’s Foodservice Forum, which named her the 2003 Entrepreneur of the Year.

She is a founding board member and former treasurer of the Multicultural Foodservice and Hospitality Alliance and had served on the SBA National Advisory Council.  Ms. Brooks is the recipient of several awards including National Minority Supplier Development Council’s Supplier of the Year, National Urban League’s Excellence in Leadership, and Ernst & Young’s Virginia Entrepreneur of the Year.

Currently Ms. Brooks serves as an independent Board Member of Flagship Food Group and Creo Capital  Operating Partner.

Ms. Brooks holds a BA in economics from Smith College and a Master of Management from Kellogg Graduate School of Management.

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Director, Business DevelopmentLISA SAWMILLER
Bio

Lisa Sawmiller is a seasoned Human Resources professional with over 30 years of visible, pro-active leadership in the areas of talent acquisition, onboarding, employee relations, performance management, succession planning, contract and benefits administration. Lisa has used her strong human resources background and a blend of experience working for a diverse range of industry leaders, including Rooms to Go, UnitedHealth Group, WellCare Health Plans, Inc., and Kelly IT Resources, to fuel growth and affect positive change in the organizations. Throughout her career, she has contributed to the hiring of hundreds of professionals into Fortune 500 companies, specialized in the areas of Information Technology, Engineering, Finance and Accounting, Sales & Marketing, Operations, and Administration.

Lisa holds a Bachelor of Science (Magna cum laude) in Human Resource Management from Syracuse University and is an active member in the Society of Human Resource Management (SHRM).

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Operations & Compliance DirectorCHELSEA KEYS
Bio

Chelsea Keys has 10+ years of administrative and operational experience and is well versed in standardization and process improvement. As one of Verséa’s first employees, Chelsea has been instrumental in facilitating and enabling the rapid growth of Verséa in the last few years.

In the past, Ms Keys has created and implemented an award-winning community service event that continues annually to this day, taking the spot as one of her proudest achievements. She has years of experience supporting Executive level professionals and has filled many roles in the Business Operations and Administrative arenas.

Currently serving as the Sales Operations and Compliance Manager at Verséa, Chelsea spearheads market and sales research, overseas compliance, ensures proper function of the services department, and promotes Verséa ‘s customer success. She effectively improved workplace safety, has established efficient processes, and has turned setbacks into successes among many other accomplishments. During her time with the company, she has been recognized for her ability to multitask effortlessly, her incredibly keen intelligence, and her overall stellar work ethic and attitude.

Chelsea holds a BS in Biomedical Sciences from University of South Florida and ran collegiate Track for the university’s Track and Field team.

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Director of BD & Strategy, Verséa DiscoveryNOELLE RODRIGUEZ
Bio

Noelle Rodriguez has joined Verséa Health as the Director of Business Development & Strategy to support Verséa Discovery SBU. She brings over 12 years of experience in healthcare spanning both clinical, sales and management roles.

Her sales career began with the Stryker Surgical Division where she assisted in achieving 15M sales, ranking within the top 2 growth earners in the entire company. Following her time there, she began working with a Spine distributor out of Orlando, FL where she was recognized as a top producer generating over $500k in biologics and hardware sales that included securing three of the most distinguished neurosurgeons in her territory. She received much of her Spine training at the Orthofix and was ranked #1 in her class of 40 students. Through these experiences, Noelle has developed an acumen for building successful relationships, business networks and execution strategies.

Noelle attended Quinnipiac University and received a degree in Diagnostic Imaging and health sciences. In her 3rd year she became a board-certified radiologic technologist and worked within some of the best hospital institutions in the country like Yale University Hospital.

Aside from her professional work, she is deeply committed to her family, church, podcast and making a positive impact in her community. She especially loves being a mother to her daughter Ava.

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Sr. Director of BD & Strategy, Verséa DiagnosticsANI SIERRA
Bio

Ani is a seasoned executive with over 18 years of experience in finance and healthcare, bringing a wealth of expertise to her role at Verséa Health. Before joining our team, she played a pivotal role as an institutional portfolio manager at BMI Companies, a global insurance conglomerate, where she skillfully managed a substantial $3 billion in alternative investments. This experience not only honed her financial acumen but also granted her unique insights into the intricacies of the healthcare industry.

Ani’s international experience, living in Europe, the Middle East, and Asia, has cultivated a robust global network. Her connections span both institutional giants and individual clients, enhancing her ability to navigate the complexities of the healthcare landscape.

As a Miami native, Ani possesses an in-depth understanding of the diverse international community in South Florida. Her innate ability to embrace and appreciate cultural differences has expanded her affluent international clientele. Beyond her professional roles, Ani is deeply committed to her family and making impact in her community. She dedicates her time to supporting autistic children through art-based learning and emotional development programs, highlighting her unwavering dedication to positive change.

Ani holds a distinguished academic background, with a BSc in Applied Statistics and Actuarial Science from the prestigious London School of Economics.

Furthermore, Ani serves as a principal at BMI Companies, a global health, life, and reinsurance company founded by her father, Tony M. Sierra. This underscores her commitment to continuing a family tradition of compassionate care and unwavering dedication to the healthcare industry.

With her diverse background, international perspective, and exceptional business acumen, Ani is an indispensable asset to the Verséa Health team, poised to drive innovation and excellence in healthcare business development.

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Head of BD & StrategyAUSTIN WHITE
Bio

Austin White is an entrepreneurial business leader with an impeccable 35+ years of senior leadership experience accomplishing exponential revenue and profit growth for Fortune 500 businesses in a variety of industries.

A passionate, proactive CEO and Corporate Turnaround Specialist with proven success in developing key personnel, comprehensive business processes, business development, infrastructure plans, tactical implementation and measurement protocols to drive business revenue and profit.

Entering the US Healthcare and Telehealth markets in 2010, Mr. White recognized many key areas of improvement for providing affordable access to quality healthcare.  Utilizing experience and skills learned from 25 + previous years in strategic marketing, product development, design, manufacturing, sales management and logistics, Austin took the lead in OnMed’s design, manufacturing, marketing, business development, legislative, regulatory and government initiatives.